Mass Creativity isn’t just an event—it’s a reflection of how we aspire to deliver all our programming: multigenerational, community-centered, and built in partnership with the neighborhoods we serve. Supporting this program helps us strengthen our mission of access, creativity, and connection.

What is Mass Creativity?

Mass Creativity is The New Children's Museum's signature access program celebrating 13 years in 2025. This initiative features free, artist-led workshops held in partnership with community organizations across San Diego, culminating in Mass Creativity Day on June 14 – a vibrant, community-wide art celebration at the Museum.

This year's theme, "Rooted Futures," is inspired by our ancestral cultural traditions, seeing nature as a teacher, and how the stories each of us carry will help us imagine and dream of the future. Participants will create memory vessels (our take on traditional piñatas), personal zines, and contribute to a collective weaving project that will be installed in the park.

Led by artist Natalie Godinez, who explores transborder identity and cultural connections through textiles and printmaking, the workshops honor our diverse roots while imagining creative futures.

Key Facts:

• Mass Creativity Day 2025: Saturday, June 14
• Attendance: 2,100+ attendees in 2024, growing annually
• Community Partners: 6 organizations across San Diego
• Impact: Provides free art experiences to families who might not otherwise visit the Museum

Why Your Support Matters

Mass Creativity is more than a single day—it's community driven workshops, with art that is made in collaboration with the neighborhoods we serve. The joy that comes from Mass Creativity Day is a reflection of the many ways we build authentic connections, honor diverse cultural traditions, and create spaces where creativity is accessible to everyone. Your donation ensures that:

• Art experiences remain accessible to all families, regardless of income
• Children from diverse communities see their creativity valued and displayed
• Cultural traditions are honored and celebrated
• Community connections are strengthened through collaborative art-making

By supporting Mass Creativity, you help us break down barriers to arts access and create a more creative, connected San Diego.